Safaricom reaches 50 million customers in Kenya
Telecommunication giant Safaricom PLC has reached a major milestone, surpassing 50 million customers across its mobile network in Kenya.
Telecommunication giant Safaricom PLC has reached a major milestone, surpassing 50 million customers across its mobile network in Kenya.
In a statement on Thursday, July 24, Safaricom said the milestone reflects the trust, loyalty, and partnership of Kenyans over the past two and a half decades.
The telecom also noted that the achievement is partly as a result of the company’s yearlong customer engagement drive, which started in 2024 and will culminate in its 25th anniversary celebrations in October 2025.
“We are honoured by the trust that over 50 million Kenyans have placed in us. This milestone reflects the deep connection we have built with Kenyans over the past two and a half decades, and as we approach our silver jubilee, we recommit ourselves to always being a force for good and creating what’s next for our customers,” said Safaricom CEO Peter Ndegwa.
Over the past year, the telco has accelerated its focus on customer engagement and experience, through initiatives such as Sambaza Furaha and M-PESA Sokoni.
Beyond Kenya, Safaricom has successfully expanded its operations to Ethiopia, where it has also recently achieved a significant milestone, surpassing 10 million customers as of July 2025.
According to Ndegwa, the company’s rapid growth in a new market underscores its vision to become Africa’s leading purpose-led technology company by 2030.
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“Our journey has always been about putting customers first, and this achievement is a direct reflection of that dedication. Looking ahead, our next chapter will be about deepening impact, personalizing customer experiences, and driving Kenya’s digital transformation agenda,” Ndegwa added.
Since it began operations in 2000, Safaricom has pioneered transformative innovations such as M-PESA, which has evolved into a comprehensive digital financial ecosystem.
The company has also invested heavily in connectivity by pioneering 3G, 4G, and 5G networks as well as providing high-speed internet to homes and businesses.
In the 2024-2025 financial year, Safaricom contributed Ksh722 billion to the Kenyan economy, sustaining over 1.28 million jobs.
The telecom also posted a net income of Ksh69.8 billion for the financial year ending March 31, 2025.
Safaricom’s total revenue rose to Ksh388.7 billion ($3 billion), a 11.2% growth compared to last year.
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