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Ruto trademarks ‘Mambo Ni Matatu’ phrase

Businesses warned as President William Ruto moves to trademark ‘Mambo Ni Matatu’ phrase

The Kenya Industrial Property Institute (KIPI) has allowed President William Ruto to trademark the ‘mambo ni matatu’ phrase.

President Ruto’s lawyer, Adrian Kamotho says registration of the phrase denies other people the right to use the numeral 3 sign.

“Registration of this mark shall give no right to the exclusive use of the numeral ‘3’ and the device of ‘human fingers’ per se each separately and apart from the mark as a whole,” said KIPI.

The slogan went viral in August after President Ruto issued a stern warning to “sugar cartels” blaming them for the collapse of the country’s sugar industry.

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“Let them withdraw the court case and move out. I have told them there are only three options left; they either move out, go to jail or embark on the journey to heaven,” said Ruto amid cheers from the crowd in Mumias West.

The application, made to the Kenya Industrial Property Insitute (KIPI) by Ruto’s lawyer Adrian Kamotho Njenga, wants the slogan and the mark to be officially registered which will see anyone using it be apprehended for trademark infringement.

Ruto has sought to choose businesses in class 25 (for a fashion business), class 28 (gym and sporting activities), class 35 (advertising), 41 (Education, entertainment, cultural activities), and 45 (Personal and social services) be barred from using the slogan.

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