Hon Raila Odinga allegedly hires the world’s number one campaign propaganda firm Cambridge Analytica ahead of august polls.
With four months until the August 9 general election, Senior Counsel Ahmednasir Abdullahi has made the astonishing claim that ODM leader Raila Odinga has hired the political consulting firm Cambridge Analytica in the United Kingdom.
Odinga officially engaged the firm during his London trip, Ahmednasir claimed in a tweet on Tuesday morning, adding that their first meeting took place at an unnamed London hotel.
Hon Raila Odinga was introduced to the firm by Jubilee Party, which employed Cambridge Analytica during the 2017 general election, according to the Senior Counsel.
” Through my BELOVED JUBILEE the Hon Raila Presidential campaign has officially engaged the services of the globally discredited CAMBRIDGE ANALYTICA…the first meeting was held last evening in a top London hotel.” He tweeted.
Through my BELOVED JUBILEE the Hon Raila Presidential campaign has officially engaged the services of the globally discredited CAMBRIDGE ANALYTICA…the first meeting was held last evening in a top London hotel @makaumutua Hon @JunetMohamed
— Ahmednasir Abdullahi SC (@ahmednasirlaw) March 15, 2022
For years, the Cambridge Analytica corporation has been under investigation for allegedly disseminating propaganda and flooding social media with inappropriate remarks about certain candidates in an attempt to impact the presidential election decision.
The firm used data from Kenyan voters to assist President Uhuru Kenyatta win contested elections.
It presided over some of Kenya’s darkest and most brutal campaigns throughout two presidential election cycles.
Working with a local research partner “to guarantee that variations in language and customs were respected” was one of Cambridge Analytica’s strategies.
Social media was used to target young voters.