Liverpool’s Standard Chartered deal; Liverpool “have already held preliminary talks” to secure £40 million deal
2 min readLiverpool’s Standard Chartered deal; Liverpool “have already held preliminary talks” to secure £40 million-a-year deal replacement for 2023
Standard Chartered’s deal with Liverpool expires in little over a year, therefore the Reds are apparently already in talks to find a new jersey sponsor.
According to David Ornstein of The Athletic, FSG is working to find a replacement deal with a new company to come on board to replace Standard Chartered, who have been on the front of Liverpool kits since 2010.
The arrangement with the global banking corporation was said to be worth £20 million each season at the time, but it has since doubled in value.
According to Ornstein, “The global financial services company has yet to sign up to an extension and sources have told The Athletic that it is considering channelling its resources elsewhere.”
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Liverpool’s Standard Chartered deal
Apparently, both Liverpool and Standard Chartered “insist” that talks are ongoing and that a final decision has not yet been reached but the Reds have repotendly “already held preliminary talks with other companies about potentially coming on board.”
FSG are looking for a deal worth more than £40million per season to agree a new deal with a new company and so it will be fascinating to see who Liverpool are partnered with from 2023 and beyond.
Liverpool are in a position to bargain like never before given their recent success under Jurgen Klopp and the faint but realistic opportunity for a quadruple to be achieved by the Mentality Monsters.
The Reds have already won the League Cup, have booked their spot in the FA Cup semifinal, are into the Champions League semifinals and are trailing Manchester City by just one point in the Premier League title race.
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